While it may sound absurd that the Paris based fragrance brand 19-69 claims that their craft is about "bottling counterculture," they aren't wrong. Since being established in 2017 by founder and product developer Johan Bergelin, the parfurmerie has rooted itself in capturing the most essential moments of culture through scent. The year 1969, also the year Bergelin was born, is a symbol of "freedom, tolerance, and counterculture," which stands to be the cornerstone of the brand's DNA. 19-69 has a myriad of perfumes and candles that have a unique fragrance journey that serves as an invitation to explore and cross boundaries, pushing the envelope of societal norms and discovering the unknown.