RICE NINE TEN, founded in 2017 by Shohei Kimura in Tokyo, is a menswear label blending vintage wardrobe staples with contemporary innovation. Known for reimagined athleticwear, the brand creates luxurious hand-knit rugby shirts, soccer jerseys, and embroidered team hoodies. Drawing on diverse era- and culture-spanning references, RICE NINE TEN delivers premium, thoughtfully crafted menswear that feels like an elevated, curated thrift store collection.