Ninety Percent co-founders Para Hamilton and Shafiq Hassan's shared interests in organic food, David Attenborough, world music and craftsmanship led to the inception of their "planet comes first" brand. These straight-leg chinos are made from an organic cotton-blend twill that's grown without the use of pesticides or synthetic fertilisers. Pair yours with the label's equally versatile sweats and T-shirts.
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