As our senior buyer George Archer has explained, playful product has always been out there, but nowhere near as mainstream as it is right now. Balenciaga's scarf was so eye-catching on the SS23 runway it was immediately dubbed the "noodle scarf". It's made from faux-fur and has an exaggerated length that hits just below the knee. Wear it with a dark hoodie and jeans per the runway styling.
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