From the get go, the success of Proenza Schouler's each move in the fashion industry was near unheard of. Founders Jack McCollough and Lazaro Hernandez first met as students at Parsons School of Design, partnering to work on their senior thesis, which eventually became the brand's first collection. Soon after its release, the collection caught the attention of then luxury retail giant Barneys New York, garnered several awards and multiple funds, and on their first try, created the iconic PS1, a must-have bag for fashion enthusiasts everywhere. Placing strategic twists to classic silhouettes, the brand's identity is rooted in strong design and having an adventurous spirit, and any fan of the brand is a result of the payoff that comes with steadfastly creative pursuit.