Juntae Kim, founded in 2021 and based in Seoul, reinterprets historical women’s costumes as contemporary, genderless menswear. Combining traditional crafts with modern techniques, the brand modernizes ancient textiles and challenges stereotypical Asian tropes to promote inclusivity. Juntae Kim, an LVMH 2023 semi-finalist, believes true beauty comes from loosening—not constraining—the body.