Founded by dutch entrepreneur Frank van Wezel in 1974, Hi-Tec is a British footwear company specializing in sport and outdoor shoes, although it has certainly made its mark in the world of everyday sneakers. Hi-Tec literally began with a squash shoe, a clearly unconventional origin story for a sneaker brand. The brand is appreciated for its commitment to comfort, durability, and innovative design in the competitive world of athletic footwear. Its popularity has transcended athletic sphere with the 'Hi-Tec Squash', a retro model, becoming cult classics. The brand embraces a elemental design ethos, often using raw, honest materials infused with utilitarian functionality.