If you've seen the iconic BE@RBRICK, then you know about MEDICOM TOY. Novelty and innovation is woven securely into the DNA of MEDICOM TOY, the Tokyo-based toy brand that doesn't make traditional toys. Despite having a myriad of design molds, it's the iconic bear toy that has crossed seas, its unassuming silhouette decidedly became the blueprint for the standard collaboration; from decades-long television staple Pokémon to fashion legend Karl Lagerfeld, MEDICOM TOY tells the world that toys aren't just for fun—they're essential.