Billionaire Boys Club

Pharrell Williams and Nigo, the founder of A Bathing Ape, launched Billionaire Boys Club in 2003 with the graphic designer Sk8thing, under the motto 'Wealth is of the heart and mind, not the pocket'. The Ice Cream skate line followed a year later, with all-over prints of dollar signs, diamonds and beepers, and the astronaut logo and loud colour made BBC one of the defining looks of 2000s streetwear. Pharrell and his partners later bought back the stake Iconix had held, and archive pieces returned to the runway in Louis Vuitton's January 2025 menswear show, which he designed with Nigo.