A series of bold graphics referencing Travis Scott’s childhood in Texas punctuate the rapper’s collaborative offering with the masters of minimalism, Helmut Lang. Together the pair create the Smoke Patch Hoody, a large-scale printed patch taking up the hoody’s back panel. To the front of the hoody a ‘T’ patch serves as the rapper’s sign off whilst design detailing key to Helmut Lang’s styling, such as an adjustable elasticated strap to the back, elevate the hoody above the everyday.
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