London based English-Iranian fashion designer Paria Farzaneh's eponymous menswear brand is a direct reflection of her heritage executed through apparel design. Inspired by her Iranian culture, the brand is an effort to challenge the standard of Western fashion with Middle Eastern sensibilities in mind. Reworking silhouettes with vibrant color choices and interesting patterns, Farzaneh reinterprets men's fashion as a way to challenge stigmatization.